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Public Relations Specialists Competency Model

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Job Function/Industry: Arts Entertainment & Media
Description:  Competency model composed of education, experience, tasks, competencies and characteristics required to effectively:
- Engage in promoting or creating an intended public image for individuals, groups, or organizations.
- May write or select material for release to various communications media.
Version: The basic version contains education, experience, tasks and competencies required for the occupation. The complete version adds the behaviors required for the occupation, painting a clear picture of what is expected and reducing subjectivity.
Author: DOL O*Net - this product uses the O*NET Database version 17.0, but has been improved for relevance to competency-based talent management
Last Updated: June 2010
# of Competencies Included: 30
Competencies weighted based on significance, including but not limited to:
1 - Communications and Media
2 - English Language
3 - Oral Comprehension
4 - Oral Expression
5 - Written Expression
6 - Speaking
7 - Sales and Marketing
8 - Written Comprehension
9 - Active Listening
10 - Critical Thinking
Format: After checkout you will receive an email with a link to the competency model in PDF format.