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Marketing Managers Competency Model

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Job Function/Industry: Management
Description: Competency model composed of education, experience, tasks, competencies and characteristics required to effectively:
- Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
- Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
- Oversee product development or monitor trends that indicate the need for new products and services.
Version: The basic version contains education, experience, tasks and competencies required for the occupation. The complete version adds the behaviors required for the occupation, painting a clear picture of what is expected and reducing subjectivity.
Author: DOL O*Net - this product uses the O*NET Database version 17.0, but has been improved for relevance to competency-based talent management
Last Updated: June 2010
# of Competencies Included: 30
Competencies weighted based on significance, including but not limited to:
1 - Sales and Marketing
2 - Customer and Personal Service
3 - English Language
4 - Oral Comprehension
5 - Oral Expression
6 - Administration and Management
7 - Written Comprehension
8 - Deductive Reasoning
9 - Active Listening
10 - Critical Thinking
Format: After checkout you will receive an email with a link to the competency model in PDF format.