Aberdeen recommends competencies as an enabler               

$0.00

Complete Marketing Competency Library

Request a Quote

Name:
Email:
Phone:
Product Name:
Message:
BotBot:

Job Function/Industry: Marketing
Description:  Competency library composed of a group of related competencies required for marketing.
# of Competencies Included: 45
Competencies in this library include: 
Marketing Strategy & Planning
1 - Conduct Market Research
2 - Conduct Competitive Research
3 - Develop Pricing Strategy
4 - Define Channel Strategy
5 - Outline Customer Strategy
6 - Create Marketing Plan & Budget
7 - Define Partner Marketing Strategy
8 - Define Loyalty Marketing Strategy
Marketing Resource Management
9 - Develop Campaign Calendar
10 - Align & Manage Marketing Resources
11 - Manage Marketing Budget & Financials
12 - Develop & Manage Brand
13 - Develop & Manage Production Workflow
Merchandising
14 - Determine Products & Services
15 - Design & Test Products & Services
16 - Manage Products & Catalog
17 - Product Display
18 - Product Targeting & Optimization
Campaign & Marketing Data Management
19 - Define & Setup Campaign
20 - Define & Manage Offers/Promotions
21 - Target & Optimize Offers/Promotions
22 - Develop & Execute Event-Based Marketing
23 - Define & Manage Contact Rules
24 - Campaign & Response Data Management
25 - Customer Data Management
26 - Source External Marketing Data
Creative Design & Management
27 - Generate Creative Ideas
28 - Design & Test Creative Concepts
29 - Finalize Creative
30 - Manage & Troubleshoot Content & Creative
Campaign Delivery
31 - Conduct Targeted Marketing
32 - Conduct Product Marketing
33 - Conduct Brand Marketing
34 - Multi-channel Marketing
35 - Conduct Acquisition Marketing
36 - Conduct Retention Marketing
Channel Analytics & Marketing Analysis
37 - Capture & Analyze Channel Interactions
38 - Analyze & Report on Marketing Performance
39 - Develop Marketing Analytics & Segmentation
Digital & Social Marketing
40 - Define & Manage Social Strategy
41 - Define & Setup Social Campaigns
42 - Conduct Social Media Marketing
43 - Capture & Analyze Social Interaction
44 - Define & Execute Search Engine Marketing & Optimization
45 - Define & Execute Display Media Marketing
Author: Satya Patel - CTK Marketing Subject Matter Expert
Last Updated: April 2013
Format: After checkout you will receive an email with a link to the competency library in both HTML and PDF formats.
Terms of Use: This product is for internal use only and cannot be distributed outside of your organization.