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Campaign & Marketing Data Management Competency Library

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Job Function/Industry: Marketing
Description Competency library composed of a group of related competencies required to manage the data required to create and execute marketing campaigns.
# of Competencies Included: 8
Competencies in this library include:
1 - Define & Setup Campaign
2 - Define & Manage Offers/Promotions
3 - Target & Optimize Offers/Promotions
4 - Develop & Execute Event-Based Marketing
5 - Define & Manage Contact Rules
6 - Campaign & Response Data Management
7 - Customer Data Management
8 - Source External Marketing Data
Author: Satya Patel - CTK Marketing Subject Matter Expert
Last Updated: April 2013
Format: After checkout you will receive an email with a link to the competency library in both HTML and PDF formats.
Terms of Use: This product is for internal use only and cannot be distributed outside of your organization.