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Advertising Sales Agents Competency Model

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Job Function/Industry: Marketing
Description: Competency model composed of education, experience, tasks, competencies and characteristics required to effectively:
- Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet.
- Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Version: The basic version contains education, experience, tasks and competencies required for the occupation. The complete version adds the behaviors required for the occupation, painting a clear picture of what is expected and reducing subjectivity.
Author: DOL O*Net - this product uses the O*NET Database version 17.0, but has been improved for relevance to competency-based talent management
Last Updated: June 2010
# of Competencies Included: 30
Competencies weighted based on significance, including but not limited to:
1 - Sales and Marketing
2 - Customer and Personal Service
3 - Oral Expression
4 - Speech Clarity
5 - Social Perceptiveness
6 - English Language
7 - Persuasion
8 - Oral Comprehension
9 - Speech Recognition
10 - Active Listening
Format: After checkout you will receive an email with a link to the competency model in PDF format.