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Advertising & Promotions Managers Competency Model

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Job Function/Industry: Management
Description: Competency model composed of education, experience, tasks, competencies and characteristics required to effectively:
- Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Version: The basic version contains education, experience, tasks and competencies required for the occupation. The complete version adds the behaviors required for the occupation, painting a clear picture of what is expected and reducing subjectivity.
Author: DOL O*Net - this product uses the O*NET Database version 17.0, but has been improved for relevance to competency-based talent management
Last Updated: June 2010
# of Competencies Included: 30
Competencies weighted based on significance, including but not limited to:
1 - Oral Expression
2 - English Language
3 - Communications and Media
4 - Oral Comprehension
5 - Administration and Management
6 - Speech Clarity
7 - Active Listening
8 - Speaking
9 - Social Perceptiveness
10 - Sales and Marketing
Format: After checkout you will receive an email with a link to the competency model in PDF format.