Challenges in Retaining Talent

Posted March 24 2014

retentionOne of the biggest challenges HR is currently facing is retaining talent. An article from ASTD discusses the external and internal factors that can lead to employees leaving.


  • External factors: Better job offers and international relocation.
  • Internal factors: Organizational culture, lack of work-life balance, poor relationships, bothersome commute, and a dead-end career path.


While organizations can't control external factors, they can focus on the internal factors. For example, creating a work-life balance and clear career paths are two effective motivating factors in addition to monetary benefits and rewards.  As you can read in a prior post, CTK believes competencies play a critical role in career empowerment, maintaining satisfied employees and establishing a career path.  HR should be a proactive change agent rather than the reactive firefighter.

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